Validation testing of a new stagecoach icon confirmed that both customers and employees see the updated stagecoach as significantly more modern and dynamic, reflecting a more innovative company changing for the better.

With these research findings, Wells Fargo could confidently make a fact-based decision to refresh their brand.

The refreshed brand has become a long-term ingredient to Wells Fargo’s success. It is reigniting 265,000 team members, inspiring them to deliver a more seamless and personal experience for customers.