As Wells Fargo’s agency of record, we’ve created a comprehensive brand strategy to guide the brand’s ongoing visual and verbal transformation.

Its most visible expression is a refreshed stagecoach symbol, which embodies the brand’s new vibrancy and conveys a sense of forward momentum to customers, team members and the American public. The evolved stagecoach is a modern icon designed to live in today’s world—it’s dynamic, innovative and fluid, and can be easily adapted for different visual contexts.

The brand can flex accordingly as people interact in person and on screen. 

Jamie Moldafsky, Chief Marketing Officer (Former)

“Transformational change requires exceptional partnership. Siegel+Gale has been a great partner for years, never more so than through this brand refresh.”

Gary Korotzer, EVP, Marketing & Brand Strategy, Enterprise (Former)

“Siegel+Gale helped us both strategically and tactically on an enormous enterprise-scale program at a crucial moment in our company’s history. The result is a powerful signal of real change for team members, customers, and the American public.”