Maker of America's best-selling personal finance software, Quicken was a highly recognizable brand, with a strong following of committed customers who depend on Quicken products to manage their financial lives. The Quicken team wanted the visual identity to reflect the current state of the brand and signal future growth, with cloud-based products leading the way.
Quicken made the bold decision to reconsider its successful brand of the past 40 years, in alignment with its new product strategy to better serve an evolving customer base.
